Mayoral momentum

George Ferguson was "bowled over" by the response to his mayoral campaign when he held a jamboree in the city (story here). Interesting that George has generated these numbers (500 in the report) and this reported, at least, enthusiam. He's gained some momentum in his campaign and some advantage through declaring his candidacy early on and being the first to send out a leaflet. Despite his Liberal background and pretty obvious broadly liberal approach to politics he is benefitting and will benefit from not being a candidate representing a political party. He also has a decent national standing and can point to a list of achievements that will impress some voters. My question to George however is - where's the beef?...please openly state your principles and convictions in a good deal more detail than you already have. He appears to be pursuing a strategy of trying to win the Mayoral election mostly on the basis of finding out what people want and then saying that this is his policy rather than getting elected because he is openly stating policy convictions. For me he is clearly the main opposition to Labour's candidate Marvin Rees though.